Interview with advertising legend and co-creator of “Got Milk?” campaign
10X Business Letter
April 4th, 2013
San Diego, Ca
Sunny 72 Degrees
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Dear 10X Business Builder,
Have we got a treat for you…
The "Got Milk?" is one of the most famous and influential advertising campaigns in the United States.
That campaign not only increased the consumption of milk, but also initiated a series of parodies that have shaped the advertising industry forever:
…Got Democracy?
…Got Love?
…Got Change?
…Got Ice?
…Got Pets?
…Got Beer?
…Got Help?
…Got Fish?
…Got Yogurt?
…and many more famous "got…?"
We just had a pleasure to interview the co-creator of this campaign, Jon Steel, a 30-year advertising executive that has closed more than 1 BILLION dollars in business conducting presentations.
In this brand-new power of 3 interview series you will discover:
- What makes the difference between a company succeeding or failing in new business?
- What are the common features of successful pitches?
- How do you prepare for a pitch?
- And much more…
WATCH as the co-creator of the "Got Milk?" ad shares his secrets…
Let us know what you think about this interview…
Loving Living Giving Large,
Jeff Paro
Editor
10X Business Letter
PS-Want to know how to create the perfect pitch…
[Ed. Note: Jon Stell is the author of "Truth, Lies and Advertising : The Art of Account Planning" (http://amzn.to/16wI6Hw) and "Perfect Pitch: The Art of Selling Ideas and Winning New Business" (http://amzn.to/XFWTst)]
