Are you selling to 5% or 95% of your customer’s brain?
According to neuroscientist, 95% of your client’ brain activity is subconscious.
Most of us in sales focus on the 5% and disregard the other 95%.
Thanks to Neuromarketing, we have the power the change this situation.
In our latest Power of 3 Interview series, Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Link to Book) shares with you :
1. What is Neuromarketing?
2. Why you should be considering your customers’ brain when marketing and selling.
3. What type of font you should use in your website and copywriting to convert more
4. How to present your “pricing”
5. And much more…
[Ed. Note: Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.]