Diffidence is the technical term for shyness in social psychology.
When it comes to Video Marketing or using videos to grow ANY business, camera shyness is one of the top 3 reasons that stops professionals to execute this strategy consistently.
FYI: If you wondering
the other 2 reasons, they are: “I don’t know what to say it” or “I don’t know how to do it because I am not a technical person”.
My own informal research tells me that usually 40 – 60% of any audience (working professionals) is camera shy. So I decided to record this video to help someone you may know (feel free to share this video with them).