10X Business Letter
San Diego, Ca
Speak with Confidence series – Video 5
Welcome back to our “Speak with confidence” video series. From all the ideas we have covered so far in this FREE training series, this specific strategy has impacted me the most.
When you fully implement this simple idea, you will have an entire new attitude about presenting your message in front of groups of people whether it is in front of a camera or a live audience.
Let me know if this idea is helpful to you.
The 10X Business Letter
P.S. – Have you seen our online training module, The Psychology of an Influencer? We will take you even DEEPER into how to present with ultimate confidence!
Welcome back to our Speak With Confidence series. This is Roberto Monaco with, with, with … Come on, you know it, with InfluenceOlogy. In this video series, you are going to discover how to speak with amazing, unstoppable, unshakable confidence in front of one person, 10 people, 100 people, 1,000 people, or in front of a camera, when you are doing webinars. Really, it doesn’t matter the size of audience. Now, just in case you have missed video 1, 2, 3, and 4 in this series here I have included a link for you in the end of this video.
Today, I am super excited I be with you because this idea really helped me 11 years ago when I was starting my speaking career but before I share this strategy, I want to put little context here. Every single time in a business setting, or in a context of business, when you are presenting, you are always moving the audience from point A to point B. Regardless if this audience is made of one person or 1,000 people, if you think about it. For example, let’s say you are a loan officer, your audience is consumers, for example. Point A, they don’t have a loan, or a mortgage. They don’t have money. They need money to buy a house. Point B now they have money to buy a house.
If you are a realtor, for example. Point A, your audience doesn’t have a house. Point B, they want to buy a house, or point A they have a house. Point B they want to sell a house. If you are a chiropractor for example, point A people are unhealthy. They have disease. Point B you want to move them into wellness, health, and hopefully be disease free. That’s the idea.
Remember this, every single time you are presenting in a business setting or context it’s always about solving a problem, it’s always about moving the audience to point A to point B. Yes, okay. The reason someone experiences that fear, uncertainty, nervous, doubt, anxiety, the FUNDA is because instead of focusing on moving the audience from point A to point B, they don’t. They focus on themselves, and whenever they focus on [expanse 00:02:05] it becomes real. They go, “How do I look? How do I sound? I’m I going to be judged? I’m going to [inaudible 00:02:14]? I’m I going to forget stuff? Are they going to like me? Are they going to like my stories? Are they going to enjoy my content?” Now, becomes this me, me, me, me, me, me conversation and whenever they focus on [expanse 00:02:26] and now this thing called FUNDA, fear, uncertainty, nervous, doubt and anxiety becomes so real and people freeze.
What I found in my career is that the best communicators, speakers, influencers they don’t have this conversation because when they are preparing their talk, organizing the content, the structures, the stories, the facts, the questions it’s always 100% about moving the audience from point A where they are to point B. They want to solve a problem here point A move them to point B. Obviously, they have a company. They have a service. They have a product, and their job to facilitate that transition from point A to point B but ultimately when they are communicating, presenting it could be in front of one person, in front of a camera like I’m doing right now or a webinar. They know it’s never about them even though we ask, they did a face, they may be presenting but the conversation is never. They know, all right. It’s not about them. It’s about who? The audience from point A, all right, they are here, to point B, and every single story, fact, statistic, question, analogy, metaphor is about advancing the audience.
It could be one person, 10, 100 from point A to point B. Sometimes a huge shift, a huge jump, sometimes a small one but regardless, it’s always about moving them to point A to point B every single time. If you think about it, if the presentation really is about moving people from point A to point B, and it’s about the presenter, or the influencer, or the salesperson, why this person, this guy or girl would be afraid? Why this person to have fear, uncertainly, nervousness, doubt, anxiety because the presentation is not about the person. It’s about the audience. Why it’s crazy, think about it.
If I know going in my video, my webinar, my talk is not about me, it’s about moving the audience from point A to point B, why should I be afraid? There’s no reason because it’s not about me. It’s about who? The audience if you think about it. When you go to a webinar, when you watch a video, imagine if the whole presentation is about the presenter. “I am amazing. I do this. I make all this money,” you’ll be like, Dude, this is a waste of my time, right. You watch the video, you go to the webinar, you go to the class, you meet a salesperson you want to find a solution to a problem you have. The presentation, at least in a business setting, is always about the audience, about you. It’s not about the presenter ever, ever, ever, ever, and what I found in my career is that if you really, like today, and you stop to think about that you are going to have this shift like this is crazy.
This is crazy because if you believe in the power of one to many communication meaning the power of speaking to groups of people, and the power of recording video, or doing webinars to have leverage, and you are not doing consistently maybe, maybe you may be experiencing some type of fear, uncertainty, nerves, doubt, and anxiety. I’m just saying maybe. How do I know? Because 75% of our population experience it. Think about it. If you are not doing it, the power of communicating to massive groups of people, why you are not doing it.
To overcome that, you’ll be this is stupid, and think in terms of how can I serve my audience? All right, and move them, help them to solve a problem so that I can move them from point A to point B, and every single story, fact, statistics, PowerPoint slides, analogies, metaphors, questions that you engage in that presentation is always about advancing your audience from point A to point B. You remove yourself because when you remove yourself you don’t experience fear anymore, you don’t experience uncertainty anymore, you don’t experience doubt, anxiety, and nervousness. You experience certainly, all right. You experience confidence, and passion, purpose. Of course, you don’t carry that stuff anymore, and that’s the idea today.
Focus on your audience. Focus on moving them from point A to point B every single time you present. Now, if you need some help in incorporating this concept, this strategy, this idea into a business just go to http://www.influenceingfromthefront.com. One more time www.influenceingfromthefront.com and if you watching this video on YouTube make sure you subscribe to our channel right here, or about here so that you don’t miss our next video, and I’ll talk to you soon. By the way, if you know anybody in your company, in your family who does experience fear of public speaking feel free to forward this video to them. I will talk to you soon. Bye, bye.
Speak with Confidence Series
- [Video Series] Speak with Confidence – Part 1
- [Video Series] Speak With Confidence – Part 2
- [Video Series] Speak With Confidence – Part 3
- [Video Series] Speak with Confidence – Part 4
- [Video Series] Speak with Confidence – Part 5
- [Video Series] Speak With Confidence – Part 6
- [Video Series] Speak With Confidence – Part 7
- [Video Series] Speak With Confidence – Part 8