10X Business Letter
May 2nd, 2013
San Diego, Ca
Clear Sky 57 Degrees
Dear 10X Business Builder,
Speaking in front of people you know can be scary.
Speaking in front of complete STRANGERS can be even scarier.
And if you are an introvert by nature, well it can be down right paralyzing.
That's how life was for Rafael Perez.
Raf is a very soft spoken, shy person by nature. When he speaks you almost have to lean in to hear him.
Even though he was a very reserved person, he had a big vision of what he wanted to create and knew he was going to have to step out of his comfort zone in order to accomplish his vision.
He knew he was going to have to face what he believed to be one of his biggest fears: presenting in front of groups of people. (Side note: I believe most people aren't afraid of speaking in front of people but more afraid of being judged by what others think about what they just said. That's why having proven presentation structures to follow and actually delivering your content are essential to building confidence. It's like a comedian going on stage with new material. They have no idea if it's going to 'work' but with time and and experience they begin to know with certainty that certain material is funny, which equates to supreme confidence.)
Rafael came to one of our first Influencing from the front seminars and when he arrived he so apprehensive about getting in front of the room that he would virtually freeze up and become speechless.
We worked with him specifically on his psychology and gave him some feedback on how to be more certain. He was still a little 'unpolished', but he was committed to becoming more effective and most importantly, committed to taking action.
After going through the workshop he made a commitment to the group and to us to apply what he learned and agreed to be accountable to not only book some speaking gigs but to also start producing some videos.
And as a man on a mission, he did what he said he would do.
He began giving workshops in his niche and began creating videos to send out to his network.
Unlike, most people, even though some of his talks and videos were still 'unpolished', he stayed consistent and kept giving talks and producing videos.
Because an unpolished diamond is still a diamond eventually and inevitably, he started to see the fruits of his labor:
… He soon became known as the 403k loan specialist
… later when he became a realtor he was able to quickly brand himself as the "San Diego market" expert
… He became the president of NAHREP (National Association of Hispanic Real Estate Professionals) San Diego chapter
… He started to get viewers/subscribers to his videos
… He recently had a video go viral that was posted on huffingtonpost. com, break. com and many more. This resulted in radio interviews, local news coverage, and more.
Here's the video:
None of this would have happened if he hadn't:
… had the courage and tenacity to face one of his greatest fears
… hadn't taken action in spite of his fear
… hadn't consistently and predictably delivered his message. I can't emphasis enough the importance of staying consistent with your message.
It all starts with a decision to face your fears.
If you know that creating videos or speaking in front of groups of people will get your business more exposure, more leads and more clients, but you are still struggling with inner barriers and conversations about how you are not 'ready', please think about Rafael for inspiration.
I don't know if we've ever had a more reserved client than him and yet he has managed to become an important and influential leader in his community and a local celebrity.
If he can do it, so can you.
Remember, don't get it right, just get it going!
Editor, 10X Business Letter