Marketing lessons from my 72 year old mother

10X Business Letter Camano Island, Wa Cold 29 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Old people are hilarious. My mom, bless her heart, is no exception. The things they say and the way they think is different than our generation. It’s always been like that and I imagine, it will always be this way.  Technically,…

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8 year crazy ride. (take a ride with us)

Look at us, just a couple of wild and crazy guys. [Editor’s Note: Roberto no longer drinks Energy drinks or Diet Soda] This video was taken 8 years ago!!!  We were still in our dirty 30’s. (1 of us, just barely) My my, how times have changed. 8 years ago from today marks the beginning…

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He’s forever grateful

10X Business Letter Camano Island, Wa Partly Cloudy 47 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, “Influenceologist” (AKA, Influencing from the Front graduate) Joe Merlo says on the book of faces: “Thank you Roberto Monaco and the IFF family!!!  I just did a talk to 600 people and rocked the house and lit the stage on…

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Why this type of Banking is bad.

10X Business Letter San Diego, Ca Nippy 61 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, There is a bank out there where deposits are not always a good thing. Stick with me on this because you may not be even be aware you’re making deposits. As you read this ask yourself if you do this. You read…

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Using the science of influence to influence

10X Business Letter San Diego, Ca Mostly Sunny 68 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Do you use science to increase your sales? I do because it increases the likelihood of higher sales conversions. One of the scientific-based influence tools is storytelling (many studies have been done to prove the power of narratives). Because I…

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[Video] One Thing That Causes Fear And Anxiety

cause-fear-of-public-speaking-camera

10X Business Letter San Diego, Ca Sunny and 68 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, The world of belief systems is fascinating. Some of the beliefs we have can empower us to become better leaders, like “I believe there is always a way when I am committed”, or we can have beliefs that can stop…

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