Posts by Roberto Monaco
3 quick tips to improve your confidence & charisma on camera
Last week I was coaching one of my clients that happened to be the CEO of an organization with over 1000 employees. This gentleman is super smart, very successful, and extremely technical. While he has a lot of experience speaking to people, selling ideas, and doing large presentations, he still feels super uncomfortable speaking in…
Read MoreHow to quickly increase the subjective value of your product, service or idea.
According to research done by Rob Walker and Joshua Glenn, storytelling has the power to increase the subjective value of things, including your offers. In this video, I show you how my mom used storytelling to increase the “subjective value” of a personal belonging AND the 3 (three) stories every entrepreneur, speaker, sales professional and…
Read MoreFacebook Live Training: 10 tips to improve your presentations
10X Business Letter Ipanema, Brazil Pleasant 75 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, I was recently speaking at a conference and as I was leaving a gentleman approached me for some advice for his son who was speaking to his school about “Virtue”. Here’s the 10 Tips I gave him that you can apply to…
Read MoreThe one decision you have to make before you speak
10X Business Letter San Diego, California Raining 68 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Last Sunday I decided to do some work because our current rainy San Diego weather (no this is not a joke) was not inviting me to go to the beach (we actually went on Saturday and got rained on)! I opened…
Read MoreWhich category are you?
10X Business Letter San Diego, Ca Cloudy 50 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Categories are everywhere. As I write this email from the airport, I see: Male and Female bathrooms Departure and arrival signs Baggage claim and group transportation Pre-checked and regular security Different airlines And the list goes on and on Categories helps us…
Read MoreCultivating a Sense of Urgency
10X Business Letter San Diego, Ca Pleasant 75 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Why do most change efforts fail? Why do most people know they have to change but they don’t? Why do companies spend a TON of cash in training to help their teams to improve sales, leadership and customer service without much…
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