Why only chumps speak

10X Business Letter Hot 82 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, While it’s an undeniable fact that any kind of speaking will to be a positive thing… (branding, awareness, possible product sales) not all speaking is equal. Some people take the speaking opportunity and put little thought or effort into it and then hope for…

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Using the science of influence to influence

10X Business Letter San Diego, Ca Mostly Sunny 68 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Do you use science to increase your sales? I do because it increases the likelihood of higher sales conversions. One of the scientific-based influence tools is storytelling (many studies have been done to prove the power of narratives). Because I…

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Influence in a Bottle?

10X Business Letter San Diego, Ca ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Just like gravity, influence principles are impacting us every moment of the day and most of us are not thinking about it (or we are not aware of it). A couple of days ago I was drinking a Kombucha and I started to pay…

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How To Get Your Clients To Quote You

10X Business Letter San Diego, Ca ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10x Business Builder, Have you ever read or heard a line that has changed your life? I remember when I was 13 years old in Brazil and during a hot summer on the beach I went to a “sorveteria” (ice cream shop) and I saw this BIG…

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Alpha, Omega and other Influence Strategies

10X Business Letter San Diego, Ca ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, We had such a positive response from the last video Dr. Kevin Hogan did for you, that we asked him to give us more.  He has put together a training video that he calls Influence Bootcamp foundation. This is material that all the ‘other…

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The Power of a Well Crafted Message

10X Business Letter 
December 30th, 2013 
Seattle, Wa Rainy and cold 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, I recently watched a movie that had a real impact on my and actions and motivations. It came from an unlikely topic. Let me tell you about it… Speak Soon. (Seriously, you should!) Roberto PS – We have opened…

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